The need
For this project time to market, the marketing messages and
the site's atmosphere were major concerns. The owner requested
a fresh, upbeat and friendly site to reflect the still evolving
image of his young company. He wanted to establish a relationship
with his visitors through the mutual love of golf. Technical
aspects of a synthetic sports surface needed to be explained
but not to the extent of overloading the site with dry technical
details.
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The Solution
The initial phase of the project was completed in less than
one week. This timeline included the interviewing / analysis
and conceptual phases, visual design and image selection as
well as the copy writing of the entire site's content and
of course the publishing of the site. The visual design went
as far as taking the digital images of the company's showcase
installations. The deliverables also included recommendations
and schedules for enhancements and updates.
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The
site is currently the single-most important marketing tool
for the owner. The company was so pleased with the result
that the site's concepts proliferated to other areas as well.
The fleet now features the site's logo and marketing collateral
is being created to reflect the site's design.
